Only True Baby Boomers Remember These Things

What was the "Sears Wish Book"?

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Arriving in the mail right before the holidays, this massive Sears catalog was highly anticipated by kids who would eagerly circle all the toys they wanted for Christmas.

What was the "Sears Wish Book"?

A savings account booklet offered by Sears Bank

A loyalty rewards program for frequent Sears shoppers

Sears' famous holiday mail-order catalog — the one kids pored over for toy ideas

A home improvement guide sold in Sears hardware departments

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